So every year on my birthday I like to do a little year in review, ya know… what happened in the past year type of thing to reflect on the past and prepare for the future. (doing it on New Years Day is way too cliché)
The past year has been pretty incredible to say the least. Some times life resembles a roller coaster of ups and downs but this past year was just up. I got married. Moved back to Wisconsin. Successfully launched a new company. Fell in love with Indian food. Looking back on it, I can’t think of anything negative that happened. (Revision: I did gain a few lbs., but who cares… I blame the Indian food.)
We really hit a homerun with our newest LSA company, Korked Baseball. (pun intended) Korked went from 0 – 100 real quick, as the kids would say. It started out with the entire Chicago Cubs team wearing our Try Not to Suck shirt then only grew from there. We ended up getting into 35+ stores, including every Lids in the Chicago area. (Kind of a dream for the HS me that wore hats all of the time) The best part was that we raised over $700,000 for charity over the past year, if you would have told me a year ago that we would have been able to do that I would’ve said you were full of shit. Seriously, I wouldn’t have believed you.
Marketing wise for Korked we learned a lot over the past year, eventually getting to the point where for every $15 we spent on digital ads we were making $100, that’s just the direct conversions not including the word-of-mouth sales. So with that we thought, well why don’t we start a new company to do marketing for other clients… and that’s what we did.
Last month we started a new marketing agency (still needs a name) doing marketing for a professional indoor soccer team, a marathon, semi-pro baseball teams, and more running events. So far so good. Over the next year we plan on growing it into something special.
With LSA over the next year we plan on adding a few more sports related brands and continue to grow Korked with an eye on exit. So far this year has been good, we have really been able to optimize our site and ads in a scalable way… I hope to be giving you another “I would’ve said you were full of shit.” stories again next year about the success of Korked and the other brands we build.
I’m really thankful for: my wife, for all of the support over the past year letting me work 80-90 hour weeks when needed. All of our customers. Our LSA partners Mike, Joe, John, Joe, and Joe. As well as the Cubs for winning the World Series, because if they didn’t last year could’ve been a different story.
Till next year,
Picture of the year – Never forget